Lavish production was the order of the day for the customer education kit that was the key tool for the launch of Royal Salute 100 Cask Selection. The product education kit was in effect a packaging exercise in its own right, cased in a blue cube box that reflects the affluent spirit of the blue product flagon.
Client: Chivas Brothers, Pernod Ricard
Scope: Tasting kit & brochure
