The White Hart Hotel is an historic coaching inn, named after King Richard II, who visited Lincoln in 1386 (his emblem was a white hart deer). Situated on prestigious Bailgate, overlooking Lincoln Cathedral. 
Our brand identity solution called for a classic but contemporary design concept. The iconic white hart crafted by illustrator Chris Mitchell and the font inspired by Lincoln’s Roman history.
Our design solution for the sub-brand identity of Antlers Restaurant, features a deer with ‘W’ typographic antlers. The other hospitality spaces each have their own unique identity designs.
Client: White Hart Hotel, Lincoln
Scope: Brand identity, sub-branding, collateral

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