The White Hart Hotel is an historic coaching inn, named after King Richard II, who visited Lincoln in 1386 (his emblem was a white hart deer). Situated on prestigious Bailgate, overlooking Lincoln Cathedral.
Our brand identity solution called for a classic but contemporary design concept. The iconic white hart crafted by illustrator Chris Mitchell and the font inspired by Lincoln’s Roman history.
Our design solution for the sub-brand identity of Antlers Restaurant, features a deer with ‘W’ typographic antlers. The other hospitality spaces each have their own unique identity designs.
Client: White Hart Hotel, Lincoln
Scope: Brand identity, sub-branding, collateral
![](https://cdn.myportfolio.com/fd31aa6edec65d8b2e07f6675ca37cd5/889e87da-45d2-4d51-9e65-ada5e77c8312_rw_3840.jpg?h=8e34657f5dc5ca739fbeedc7fe2f9d15)
![](https://cdn.myportfolio.com/fd31aa6edec65d8b2e07f6675ca37cd5/1155f0c1-b351-4ce6-86ce-9f3b7f160f75_rw_3840.jpg?h=c2432ac6e5f908b0e2632179ce541ec1)
![](https://cdn.myportfolio.com/fd31aa6edec65d8b2e07f6675ca37cd5/f863169d-f80c-4190-8b47-0d8ac149d694_rw_3840.jpg?h=0fc64a4e7948c711fc74feddf810fbeb)
![](https://cdn.myportfolio.com/fd31aa6edec65d8b2e07f6675ca37cd5/b7d27973-d425-484c-b255-088b4b85449a_rw_3840.jpg?h=8ed8bb6295de04df51b7c06415c39302)
![](https://cdn.myportfolio.com/fd31aa6edec65d8b2e07f6675ca37cd5/8e738249-6e27-4cbc-a0cc-ee7f9b4c7df4_rw_3840.jpg?h=9a543be9e5d17ec98d02b23ac0224b41)