‘La Guia Completa’ for Havana enthusiasts’ is a ring-bound ‘bible’ that contains every form of information that a trade professional or enthusiast might require – a 60-page guide to the making of Havana cigars plus detailed product sheets for each of the 33 brands that rank as authentic Havanas. Many hundreds of man hours and three expeditions to Cuba were required to assemble the facts and images for this definitive account of a world-famous product.
The Guide, which we produced in six languages, was commissioned from Cuba by Habanos SA, the government marketing enterprise through which all sales of Havana cigars must pass. The Guide is available in English, Spanish, French, German, Italian and Russian.
Client: Habanos SA, Havana, Cuba
Scope: Brand communication, advertisements, stationery, packaging
By John Nash