The market dictated that the new logo should include, as formerly, some representation of a traditional sailing ship. Our solution links the ship into the main Delaforce logotype and introduces a new emphasis on the name of George Delaforce, forgotten in the previous labels. His signature now becomes a distinctive embossing on every bottle, so as to create a powerful token of brand heritage.
Client: Taylor Fladgate Partnership, Oporto, Portugal
Scope: Brand identity, brochure, stationery, packaging