Oliver McHugh has been an Estate Agent in Kentish Town for over 20 years.
He came to us for a rebranding exercise. In creating the new identity we wanted to put across an unpretentious simplicity and the local familiarity that comes with being called by a Christian name. The new design echoes this unfussiness with the design of the apostrophe joining with the shape of the ‘r’ (based on a standard ligature). We applied this new brand positioning to the design of his new office in Primrose Hill, working with Jo Milton and Adrian Press.
Client: Oliver's Estate Agents
Scope: Brand strategy, brand identity, stationery, signage

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