In 2008, the Royal Blackheath Golf Club celebrated the 400th anniversary of its institution. To mark that momentous date in the Club’s long and distinguished history a new history book and supporting collateral were designed and produced. A special one-off brand identity logo was created for this special occasion. The logo design featured a much simplified icon of the famous William Innes stance – one of the Club’s most famous characters, whose portrait can be seen hanging in most reputable golf clubs and hotels throughout the world.
Client: Royal Blackheath Golf Club, Eltham
Scope: Brand identity, hard-back history book, gold-foiled stationery, playing card gift sets, members handbook, wine labels